July 31, 2014

What’s Happening in the Social Media Marketing Industry.

Social Media Examiner recently released its latest report on the state of the social media marketing industry. These are a few of the results that I found interesting.

Measuring the ROI of social media remains a huge issue as 74% of marketers are not comfortable with their ability to measure their ROI. This has been a consistent source of concern among those surveyed for the third year in a row. Part of the problem is that social media marketers tend to use metrics relevant to them such as Likes, Shares and Comments. Business owners and financial types are interested in revenue, expenses and profits. Marketers need to connect the dots between these two types of metrics in order to be credible in the eyes of business decision makers. This excellent podcast with Nicole Kelly expands on this further.

Though 49% of marketers would choose to use Facebook if they could only choose one platform, only 37% think their Facebook marketing efforts are effective.

The use of social bookmarking sites among marketers has dropped dramatically from 26% in 2011 to 0% in 2013. I wonder why?

Who would have thought that Twitter plays a more important role for B2B (16%) than for B2C (10%) marketers?

Podcasting is growing in popularity and the report offers possible reasons why this is happening. It is the more experienced marketers that are increasing their use of podcasting the most rapidly.

After YouTube (69%),  Facebook (66%), blogging (66%), LinkedIn (65%) and Twitter (64%) are the social media activities that most marketers plan to increase this year.

Other than social media the most popular forms of marketing are email, search engine optimization and event marketing.

You can find the full report at: http://ow.ly/ll2qS.

Please let us know what you think once you’ve read it!

 

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