January 25, 2015

How to Set Up a Referral System

Many books have been writing on the topic of referrals, this will simply be a summary of some tips that can help you get started and considerations to think about.

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Why Real Estate Professionals Should Use LinkedIn

Why is LinkedIn an important tool for today’s real estate professional? It is one of the first places potential business partners, prospects and others will go to learn more about you when considering doing business with you. They may Google your name, but understand that your LinkedIn Profile will appear near the top of the search results for your name.

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How to Structure Your LinkedIn Summary

When people visit your LinkedIn Profile, they look at your photo and professional headline first. Next, however, they look at your Summary which is the most read section of your Profile. Your Summary provides you with 2000 characters of space, more than enough to explain what you are about and what value you provide. [Read more…]

Social Media – Beyond Marketing


SM Logos Alan Reeves







Social media marketing receives most of the attention, but there are other powerful applications for social media technologies outside of marketing. Let’s have a look at how social media can be used to monitor your brand’s reputation, improve customer service and attract employees who are a good fit for your organization. [Read more…]

Listening with LinkedIn

The power of LinkedIn as a tool for listening and learning is often overlooked. As the world’s premier online professional network, thousands of discussions take place there every day with many being accessible by search to members. Following are some of the ways that you can use LinkedIn to learn more about topics and people of interest to you. [Read more…]

Getting Started on LinkedIn

LinkedIn is the largest professional network in the social media space, with 300 million subscribers and a goal of reaching the approximately 3.3 billion people in the global workforce. For those new to LinkedIn or looking to improve their profile, here are some tips.  [Read more…]

Use LinkedIn to Showcase Your Personal Brand


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Use LinkedIn to showcase your personal brand

In today’s ever changing economy there has never been a greater need for each professional to develop their own personal brand. Employees can expect to change jobs and careers more frequently than they have in the past whether it be by choice or not. LinkedIn is the ideal platform for you to showcase your personal brand as an employee or business owner. [Read more…]

photo by: ryan_rancatore

LinkedIn for Job Search

As a tool for job search LinkedIn’s usefulness extends far beyond serving as a place to post your resume online. Here are some basic tips for using LinkedIn as part of your strategy when transitioning between employers. [Read more…]

Using Social Media to Research Your Market

Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more…]

Two Approaches to Making LinkedIn Connections

The founders of LinkedIn intended for its members to use it to leverage and map their personal business networks. This in turn would help them to become more successful professionally.

Like many other social media networks, as features have been added, LinkedIn has morphed into a platform that can now serve a variety of purposes. Let’s look at two approaches to building your LinkedIn network.

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