The term “social selling” is commonly used today, but the concepts of social selling are only slowly being integrated into the sales processes of organizations. Large brands such as IBM have begun to institutionalize social selling practices and these ideas are starting to filter down to smaller businesses.
We see social media everywhere and most small business owners are aware that they should consider it as part of their marketing strategy. Unfortunately, it is easy to use social media ineffectively unless you have some guidelines. Try not to make these mistakes in your social media marketing.