September 17, 2014

Social Media – Beyond Marketing

 

SM Logos Alan Reeves

 

 

 

 

 

 

Social media marketing receives most of the attention, but there are other powerful applications for social media technologies outside of marketing. Let’s have a look at how social media can be used to monitor your brand’s reputation, improve customer service and attract employees who are a good fit for your organization. [Read more...]

Listening with LinkedIn

The power of LinkedIn as a tool for listening and learning is often overlooked. As the world’s premier online professional network, thousands of discussions take place there every day with many being accessible by search to members. Following are some of the ways that you can use LinkedIn to learn more about topics and people of interest to you. [Read more...]

Getting Started on LinkedIn

LinkedIn is the largest professional network in the social media space, with 300 million subscribers and a goal of reaching the approximately 3.3 billion people in the global workforce. For those new to LinkedIn or looking to improve their profile, here are some tips.  [Read more...]

Use LinkedIn to Showcase Your Personal Brand

 

Personal Branding 101 Wordle

Use LinkedIn to showcase your personal brand

In today’s ever changing economy there has never been a greater need for each professional to develop their own personal brand. Employees can expect to change jobs and careers more frequently than they have in the past whether it be by choice or not. LinkedIn is the ideal platform for you to showcase your personal brand as an employee or business owner. [Read more...]

photo by: ryan_rancatore

LinkedIn for Job Search

As a tool for job search LinkedIn’s usefulness extends far beyond serving as a place to post your resume online. Here are some basic tips for using LinkedIn as part of your strategy when transitioning between employers. [Read more...]

Using Social Media to Research Your Market

Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more...]

Two Approaches to Making LinkedIn Connections

The founders of LinkedIn intended for its members to use it to leverage and map their personal business networks. This in turn would help them to become more successful professionally.

Like many other social media networks, as features have been added, LinkedIn has morphed into a platform that can now serve a variety of purposes. Let’s look at two approaches to building your LinkedIn network.

[Read more...]

Organizing your business network

Relationships have always been fundamental to success in business. We normally think of person to person relationships in this context, but this can also include relationships with a larger audience, community or market. Here the topic will be organizing your person to person network in order to accomplish your professional goals.  [Read more...]

The 80/20 Rule – The Ultimate Leverage for Your Business

Perry Marshall’s book 80/20 Sales and Marketing is beyond thought provoking. Just when you think you appreciate the power of the 80/20 rule, Marshall introduces another concept that further expands your thinking.

What impacted me most in reading the book is that I thought I understood the 80/20 concept. What I learned was that the more you drill down into its implications, the more leverage you can get by applying it to different areas of your life and business.

These are some ideas to think about:

The 80/20 rule is pervasive. If you look closely you will see it in operation in many areas beyond sales and marketing.

As the risk of sounding overdramatic, starting to understand the 80/20 rule is like putting on lenses that can forever alter your perception of how world operates.

In the 4 Hour Chef Tim Ferriss talks about identifying a relatively small set of material or key concepts to focus on first when learning any new discipline – a form of 80/20 thinking applied to rapid learning.

The 80/20 Power curve, among other things, lets you know how much money you are leaving on the table if you don’t offer higher end products for those who want them.

The Power Curve also reinforces the importance of outsourcing less valuable tasks as soon as possible. Pay someone else to do the $10 an hour tasks so you can focus on the $1000 an hour tasks.

The average top 20% customer (or sales rep) is not worth 4X or even 10X more than the average 80% customer – they can be worth 16X or more than the average 80% customer.

The 80/20 rule applies wherever the natural law of positive feedback is operating. An example of positive feedback is water following the path of least resistance.

80/20 Saddle Curve illustrates how your opposition can actually work for you.

Social media is equally, if not more, powerful as a listening tool than it is for distributing your information.

One of the first questions that I had when I began the book was – when does the 80/20 rule not work? Perry answered this question towards the end of the book when discussing values. For example, while the 80/20 rule has a “survival of the fittest” element in its operation, our value of compassion drives us to help those less fortunate than us. Another instance where the 80/20 rule can be thwarted, again by human intervention, is in the case of negative reinforcement. An example of this would be a GPS system that intelligently corrects us when we go off course.

It goes without saying that I highly recommend this book. Please let me know what you think.

Which Social Media Platform Should I Start With?

As a small business owner or professional, before you jump into social media and start setting up your profiles, there are some things you may want to consider. First, you should determine whether you have the resources to follow through on any social media initiatives that you start. Do you have someone in-house who is interested in social media and can dedicate the time to make it work? Or do you have the finances to hire an outside resource to help? Second, make sure your marketing message is clear.  [Read more...]